Tips for Buying Gold Jewelry Jewelry of all kinds, specially gold jewelry, is one of the most usual things to buy as gifts and for oneself. Unfortunately, in the huge majority of jewelry purchases, people pay an extremely high price. The usual jewelry sale is computed at “triple keystone” price, which is known in the trade as calls triple cost. In short, if a jeweler shows you a book where an item is listed at a price of $3,000, he has likely has shelled out $1,000 for it. He might may give you a “discount” of a 20 percent, reducing the price down to $2,400. You don’t have to feel guilty – he will be making $1,400 on something he bought for $1,000, or a a profit of 140 percent. You need to know the essentials of gold jewelry. Jewelry that is marked “750” is 75 percent gold and 25 percent alloy, which means it is considered 75 percent pure gold, comparable to the purity of 18-carat gold. Fourteen-carat gold, which is stamped “585,” is 60 percent pure gold. In the same way, “375,” or 9-carat gold is 37.5 percent pure gold. In England, people think highly of 9-carat gold, but it is merely considered costume jewelry in the U.S. and not a good investment. You may never be able to resell it for any amount like what you spent to get it. Jewelry in general is sold for its pure gold weight. You must weigh your gold jewelry on a jeweler’s scale to know its base value. Regardless of its weight, you should make deductions for the gold’s alloy content: for example, as 18-carat gold is equivalent to 75 percent gold, 25 percent must be deducted from the value to in order to determine its gold weight. So, if the gold is has a current price of $1,000 per ounce, and you have an 18-carat piece with a weight of four ounces, the pure gold’s value would be $3,000, which is about what you may expect to receive if you decided to sell it.
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On the other hand, if you purchase the same 18-carat jewelry on Forty-Seventh Street, you should find a shop that sells it for around $4,000, approximately 33% more than its weight. Outside of the jewelry district, triple keystone is the standard, so expect the same pieces to be sold for approximately $9,000. Of course, the above doesn’t apply to pieces made by the likes of Bulgari or Cartier, where a three-ounce pure gold bracelet can be sold for up to $30,000, or ten times its weight. Then again, famous jewelers design usually design exquisite pieces, so you’re paying a substantial premium for the design as well as the brand. But if you decided to sell such designer pieces, though you will surely get some premium over weight, it will not be that much more than the weight that a typical gold piece would bring.A Quick History of Gold

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